A male perspective on female beauty: Alexander Sivak.

sivak_2My name is Alexander Sivak, I am the CEO (as well as the head of the training center) of the TAT PM Company. I am also a certified trainer of the NPM Company as well as the International League of professionals of permanent makeup, and an official distributor of NPM Russia.

My work in the field of permanent makeup was the result of my passion for the art of tattooing. I did my first tattoo in 1997, and it was my hobby, nothing more than that, until 2000. In 2003 I started working on permanent makeup, which was very difficult at the beginning – I felt really uncomfortable performing procedures due to lack of knowledge, skills and experience. Teaching future permanent makeup artists today, I first of all share my experience in the hope to prevent them from making possible errors.

In 2013 I decided to dedicate myself to PMU only; it gives me great satisfaction when I see happiness in the eyes of my clients, and I am also very proud of my students when they become successful. Today I am keen on working with eyebrows as in my opinion they create the character of the face. However, it doesn’t matter which area I am working on, the main thing for me is to emphasize natural beauty of my clients.

My motto is the following: harmony will always be in fashion…


You can read the full article about Alexander Sivak in PMU International Magazine # 2.

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