Classification of clients

Practicing PMU artist have to face problems of understanding client’s motivation and common rules of communication everyday.

Unfortunately, you can meet “ideal client” quite rarely. Everyone has faced the fact that client is not always 100% sure about his decisions.

It is important to remember “The customer is always right” rule in such situation, even if our professional experience and intuition may scream on the inside.

What would we do in this situation?

You are a professional. You can and should persuade and argue. But remember: you can always refuse service to a client to maintain your professionalism and reputation intact.

Let’s turn to psychology. Who are our clients and how to communicate with them?

We’ll consider two classifications. But none of them is set in a stone and each client is unique. However, it will help you to communicate with people easier.


Customers can be divided into several types: Autonomous, Expansive, Friendly, Indecisive.

Autonomous client

Communication with such a person assumes the distance. Formal relationship is comfortable for a client. Sometimes a new client can behave so, because he doesn’t know you well. But he also can be your regular client. Distance in this case is client’s deliberate choice because of the nature or social status. It’s easy to communicate with Autonomous client. He comes to professional, so it’s more likely that he will listen to your advices and your arguments.

Expansive client

His visit never goes unnoticed. And not only for you, – everyone else knows of client’s presence as well. He talks a lot, and has sudden mood swings. Expansive client is active and might even tell you what to do. Don’t interrupt and let him talk. It would be better to listen to him and then tell your point of view.

Be confident in conversation with such a client, talk business. Your thoughts must be simple and clear.

Friendly client.

These are people who expand boundaries of communication and discuss everything. Friendly client trusts an artist, easily takes decision for any new procedures and experiments with his looks. At first glance it may seem that this is an ideal client. But this behavior tactics can turn into relations which can put some strain on you. It would be wiser to maintain such relationship on professional level without overcoming these boundaries.

Indecisive client

Psychologists call these people insecure. They don’t have a clear idea not only about eyebrows they want, but about their life goals as well. They often ask an artist to make a decision for them. The usual question that can be heard from them is: “what would you recommended?”

Be careful and keep in mind that it may become your responsibility.

Indecisive client rarely expresses his displeasure; he can smile and say he loves everything, but be unhappy with the result.


Artist’s task is to engage client in action and help him to make a choice by himself.

Remember that you need time to define psychological type of your client. An Indecisive client, who asks you to make a decision, can be an Autonomous one who wants a professional advice.

If you are ready to go further in the field of psychological education, let’s talk about the DISC classification. This model shows how people express their feelings and if their personal positions are flexible. This is also used today to manage and motivate staff.

classification-of-clients-4According to this model, you can divide the types of human behavior on:

D – dominating;

I – influencing;

S – stabilizing;

C – conscientious.

D – Dominating

These people prefer to act and make decisions. They response fast and concentrate on what is most important. “I came; I saw; I conquered” can be said about them.

Typical behavioral traits are:

• swift in actions and decisions, impatient, pushy

• openly says what he thinks

• willing to take risks

• can provoke conflict

I – Influencing

Such people are cheerful and optimistic. They love experiments and creativity. They often change the topic of conversation and seem inconsistent. “Show must go on” – is their motto.

Typical behavioral traits are:

• believe in good

• talkative, charming,

• openly express emotions

• easily trust people

• inattentive to detail

S – Stabilizing

Such people feel the need for stability and do not like sudden changes. They are calm, predictable and consistent.

Typical behavioral traits are:

• friendly, welcoming

• well feel the mood of the interlocutor, able to listen

• have sense the falsity

• ask a lot of clarifying questions

• have difficulty making decisions and make choices.

C – Conscientious

Such people prefer to stick to the rules and regulations. They analyze every detail before making a decision. They are careful and considerate.

Typical behavioral traits are:

• collected and organized

• emotionally closed

• seem pedantic

• punctual

How do we use DISC model? Let’s imagine you work with a Stabilizing client. This person is friendly, listens attentively, asks questions, but is indecisive. You give him detailed information and help to make a decision.

Remember! It is not always necessary to convince the client of anything, prove him wrong or be insisting. If you will see the client as a partner in communication, you can simply find a compromise.

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